We call it cleanable matte. It is not a flat matte finish but a semi-satin one that will not show finger-prints and other dirt and is easy to clean and maintain. Choose from regular satin, metallic or sparkle styles to wrap your kitchen cabinets, bathroom cabinets, interior and exterior doors, desks and any other furniture and any other architectural applications. Due to the thinness of the vinyl imperfection of the surface you are wrapping may show through. They work best and are recommended for flat non-beveled cabinet doors. These films can be used for both interior and exterior applications as they are made for vehicle wraps. Not recommended for floors.